Day Nineteen – 30 Day Facebook Challenge

Wednesday 19th August 2015 – Day Nineteen Content – BelieveMe (Business)

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BelieveMe or Business type of content you need for your Facebook Page. This type of content is about increasing your BelieveMe Bank with your customers. Your BelieveMe bank is about being likable and the expert in your industry.

The quickest and easiest way to create this type of content is to break your business down into bite size pieces and share that information. On Facebook people don’t have time for war and peace, just provide one short valuable piece of information.

When crafting this content, please don’t assume that your customers know everything about your business, because they don’t. It’s OK to share information that you would consider basic. If you don’t, you could be missing out on really connecting with your audience. I share regularly about how to schedule your content in advance on Facebook, because not everyone knows this can be done. And those who do, often appreciate the reminder.

Remember this content shouldn’t be marketing or sales related. It’s not “buy my stuff”. It’s “I’m a real person who can help you”. Aim to be inspirational and educational. Your aim is to make small deposit into your customers BelieveMe Bank so when they read your content they are saying to themselves “Yeah, she actually knows what she’s talking about.”

In the example from Parents 2B (who I 100% recommend; they saved my life), she is sharing the estimated awake time for babies.

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Valuable information for mums (like me) who really have no idea! And you will see that she hasn’t mentioned her services. She is just providing valuable information to make the deposit into her clients BelieveMe Bank. It’s purely educational (or inspirational).

What BelieveMe Bank content can you share? Let me know on Facebook

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